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1. SUMMARY OF THE PROJECT
The purpose of this business plan is to justify the effectiveness of the project to open a retail store of children’s and teenage clothes in a city with a population of less than 200 thousand people. The target audience of the store will be the population of the city from the age of 3 to 18 years. The store will feature a wide range of children’s clothing and accessories. The outlet will be opened in a rented premises with a total area of 100 square meters. meters, on the ground floor of a multi-storey building located on one of the main streets of the city. The store will operate in the “below average” price segment, which is due to the prevailing market conditions: a decrease in purchasing power and a drop in household incomes. Continue reading
Retail sale of women’s clothing is a business that does not lose its relevance. You can find your niche in it even with high competition. What you need to know when opening your women’s clothing store?
Selling women’s clothing is a business that will always be relevant. Even in the face of fierce competition, the new store has the opportunity to find its audience thanks to its unique assortment. Women’s clothing is the largest segment in the clothing sector, accounting for about 60% of the market. Entrepreneurs love women’s clothing much more than men and children. Women’s clothing store almost never goes without customers. Why? Continue reading
A fashion replica store is an excellent fashion retail business in the face of declining Russian income. What conditions and facilities are needed to trade copies of clothing brands?
The decline in real incomes of the population of Russia significantly reduces the ability of the population to purchase expensive branded clothing collections. Trying to follow the fashion, many citizens prefer to buy the so-called replicas. A replica is a licensed copy that is taken from the original. Today, replicas of disks for cars, replicas of watches, jewelry, objects of art and interiors, shoes, clothes, almost all goods are made. Thus, brands increase their profits by expanding the affordability of their collections. Continue reading