McDonald’s, a fast-food restaurant serving fast food, is located around the world. In practice, one person cannot build their own McDonald’s restaurant, but the company is constantly looking for places for new restaurants. An entrepreneur can only use the franchise and become the operator of the McDonald’s restaurant in the fast food market.
FOR WHOM IS THIS FRANCHISE DESIGNED?
McDonald’s in South Korea.
According to McDonald’s policy, the franchise is granted only to individuals who already operate fully working restaurant chains, and not to new facilities. Because the launch of new facilities is carried out by McDonald’s itself or by experienced franchisees already operating in the franchise system (this is the one who acquires the right to use the brand from the franchisor).
The requirement for entrepreneurs is that the McDonald’s franchisee personally manages his restaurant and does not pursue any other interests that would require constant management and supervision. Continue reading