BUSINESS PLAN FOR OPENING CAFES ON WHEELS IN A SMALL CITY
Catering plays an important role in our daily lives. Almost every day in major cities, several new catering establishments are opened, but not one or more are closed. On the…

Continue reading →

Business plan for a children's clothing store
1. SUMMARY OF THE PROJECT The purpose of this business plan is to justify the effectiveness of the project to open a retail store of children's and teenage clothes in…

Continue reading →

BUSINESS PLAN WITH CALCULATIONS ROI INVESTMENT IN CONTENT MARKETING
Let us analyze the calculation of the payback of content marketing activities. In the coming years, content marketing has become the basic vector for the development of almost any business.…

Continue reading →

Your business: how to open a replica store of branded clothing

A fashion replica store is an excellent fashion retail business in the face of declining Russian income. What conditions and facilities are needed to trade copies of clothing brands?

The decline in real incomes of the population of Russia significantly reduces the ability of the population to purchase expensive branded clothing collections. Trying to follow the fashion, many citizens prefer to buy the so-called replicas. A replica is a licensed copy that is taken from the original. Today, replicas of disks for cars, replicas of watches, jewelry, objects of art and interiors, shoes, clothes, almost all goods are made. Thus, brands increase their profits by expanding the affordability of their collections. In contrast to counterfeiting, product manufacturers are well aware of the existence of replicas. All replica production decisions, what technology to use, what material to use and at what price to sell is decided by the replica company itself or together with the producers of the main products whose replicas are produced. Replica models, ideally, should not differ from the models of the originals, with the exception that they were not released in the native factory.

The clothing market in recent years has a tendency to decrease in volume, which is associated with a decrease in the ruble exchange rate. However, despite such a decline, it is predicted that the volume of the premium segment of the clothing market can not only remain the same, but also grow. This trend may also affect the segment of high-quality replicas of the brands whose store we design in this article. As a rule, the cost of a replica is lower than the cost of the original, but higher than the cost of fakes, which ensures the main competitive advantage of this market niche.

Replica Store Description
Brand replica store
Consider opening a store selling replicas of brand collections. In forming the list of brands, we were primarily guided by personal preferences and the presence of a free niche in the market in this price range. You can choose the right models and brands based on personal preferences and popularity in your region.

Briefly, for example, we list examples of assortment lines that can make up the assortment of a created store:

Pepe jeans

Oggi

Baon

Abercrombie & Fitch

Given the number of brands offered, as well as the availability of the necessary models and sizes, we need a store with an area of ​​about 150 m2. The most successful location of such a store would be a shopping and entertainment center with a large flow of visitors.

For the operation of such a store, we need four sales consultants. Additionally, a marketer will work in the store, carrying out the selection of clothing lines and demand control, as well as an administrator and director. Total number of employees will be seven people.

How to distinguish a clothing store from competitors
The competitiveness of a clothing store is largely determined by the uniqueness and originality of the product that it offers for sale. Given that the store will trade in licensed replicas, that is, issued under the guidance of brand holders, the company can guarantee high quality products.

The cost of replicas is lower than the cost of the first line of the brand. Accordingly, buyers will have very competitive prices, spending much less than when buying original items.

It should not be forgotten that for a clothing store of the middle price segment, the following factors have the greatest influence:

display of goods, window dressing;

high qualification and friendliness of staff;

the atmosphere in the store;

distribution of advertising leaflets and brochures;

organization of special promotional events;

provision of discount / bonus cards;

periodic customer notification of new collections.

We will analyze additional factors that should ensure the success of the store. In a well-designed clothing store, the exterior design is designed to attract the customer to go inside and purchase a certain item. It is also important that the internal and external appearance of stores is in line with a specific product theme and is focused on their target audience of customers.
Earn up to
200 000 rub. per month having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions and payments. Turnkey training.

An important role in the design of the store is played by colors, light, music and materials, the interior, in which glass and steel predominate, looks particularly advantageous at the moment. For design, you need to use a variety of creative drawings in bright colors. Everything should be done so that the client related to your target audience wants to come in so that he sees something familiar, dear, close in spirit.

COMBINE FOR GRAINING BERRIES AS A HIGH-PROFITABLE BUSINESS
Types of scoops of berry pickers. A highly profitable business idea for a seasonal business that you can start from scratch. Many residents of our country have not yet become…

...

HOW MUCH IT IS OPEN TO OPEN YOUR SMALL BUSINESS IN THAILAND
Thailand is a country that attracts many of our compatriots both as tourists and as entrepreneurs. Thailand has very low housing prices (renting a two-room apartment in the largest city…

...

BUSINESS PLAN FOR HEAT BLOCKS WITH CALCULATIONS FROM THE BEGINNING OF PRODUCTION
Modern building materials are now valued not only for their operational, but also for energy-saving properties. Heatblocks are one of the demanded materials in low-rise and frame construction, possessing just…

...

WHAT YOU CAN DO WITH A CNC PLASMA CUTTER UNDER HOME
Sheet metal products. Over the past few years, plasma cutting has become actively used both in large-scale production and in small private workshops. Plasma cutter provides accurate and high-quality cutting,…

...