Your business: how to open a replica store of branded clothing
A fashion replica store is an excellent fashion retail business in the face of declining Russian income. What conditions and facilities are needed to trade copies of clothing brands?
The decline in real incomes of the population of Russia significantly reduces the ability of the population to purchase expensive branded clothing collections. Trying to follow the fashion, many citizens prefer to buy the so-called replicas. A replica is a licensed copy that is taken from the original. Today, replicas of disks for cars, replicas of watches, jewelry, objects of art and interiors, shoes, clothes, almost all goods are made. Thus, brands increase their profits by expanding the affordability of their collections. In contrast to counterfeiting, product manufacturers are well aware of the existence of replicas. All replica production decisions, what technology to use, what material to use and at what price to sell is decided by the replica company itself or together with the producers of the main products whose replicas are produced. Replica models, ideally, should not differ from the models of the originals, with the exception that they were not released in the native factory.
The clothing market in recent years has a tendency to decrease in volume, which is associated with a decrease in the ruble exchange rate. However, despite such a decline, it is predicted that the volume of the premium segment of the clothing market can not only remain the same, but also grow. This trend may also affect the segment of high-quality replicas of the brands whose store we design in this article. As a rule, the cost of a replica is lower than the cost of the original, but higher than the cost of fakes, which ensures the main competitive advantage of this market niche.
Replica Store Description
Brand replica store
Consider opening a store selling replicas of brand collections. In forming the list of brands, we were primarily guided by personal preferences and the presence of a free niche in the market in this price range. You can choose the right models and brands based on personal preferences and popularity in your region.
Briefly, for example, we list examples of assortment lines that can make up the assortment of a created store:
Abercrombie & Fitch
Given the number of brands offered, as well as the availability of the necessary models and sizes, we need a store with an area of about 150 m2. The most successful location of such a store would be a shopping and entertainment center with a large flow of visitors.
For the operation of such a store, we need four sales consultants. Additionally, a marketer will work in the store, carrying out the selection of clothing lines and demand control, as well as an administrator and director. Total number of employees will be seven people.
How to distinguish a clothing store from competitors
The competitiveness of a clothing store is largely determined by the uniqueness and originality of the product that it offers for sale. Given that the store will trade in licensed replicas, that is, issued under the guidance of brand holders, the company can guarantee high quality products.
The cost of replicas is lower than the cost of the first line of the brand. Accordingly, buyers will have very competitive prices, spending much less than when buying original items.
It should not be forgotten that for a clothing store of the middle price segment, the following factors have the greatest influence:
display of goods, window dressing;
high qualification and friendliness of staff;
the atmosphere in the store;
distribution of advertising leaflets and brochures;
organization of special promotional events;
provision of discount / bonus cards;
periodic customer notification of new collections.
We will analyze additional factors that should ensure the success of the store. In a well-designed clothing store, the exterior design is designed to attract the customer to go inside and purchase a certain item. It is also important that the internal and external appearance of stores is in line with a specific product theme and is focused on their target audience of customers.
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An important role in the design of the store is played by colors, light, music and materials, the interior, in which glass and steel predominate, looks particularly advantageous at the moment. For design, you need to use a variety of creative drawings in bright colors. Everything should be done so that the client related to your target audience wants to come in so that he sees something familiar, dear, close in spirit.