BUSINESS PLAN FOR OPENING CAFES ON WHEELS IN A SMALL CITY
Catering plays an important role in our daily lives. Almost every day in major cities, several new catering establishments are opened, but not one or more are closed. On the one hand, despite a relatively high margin of up to 50%, income and expenses should be constantly and especially tightly controlled in this business field, since they change very quickly and strongly under the influence of a large number of factors. The slightest miscalculations quickly lead to bankruptcy. On the other hand, the competition in the restaurant business is very high, so the owners have to constantly think about what “highlight” this time attract visitors. Today we will consider something original and conceptual for small business – a cafe on wheels or as it is also called a bus-cafe (Bus-Cafe).
SELECTING A TARGET AUDIENCE
The interior of the beads cafe.
Before opening a cafe, you need to think about who will be the main visitors. These may be preschool children with parents, students, or perhaps your cafe will be designed for a richer customer, for example, a place for lunch for office workers. On the prokkte, basically, such unusual places are preferred by young people who like to try something new and exciting.
The success of this business depends on how you present your idea, how original and attractive it will be. In the restaurant business, as mentioned earlier, it is necessary to have a “twist” in order to somehow attract customers. Therefore, the success of your idea will depend on your ingenuity and resourcefulness.
HOW TO PLAN A ROUTE FOR A CAFE ON WHEELS
Imagine that you are new to a new city. We came to rest, relax, throw all negative thoughts out of my head. Walk through beautiful places, look at the beauty of the city. When you plan the route for your restaurant on wheels, try to choose the most crowded place, preferably in the city center, where all the attractions will be nearby. How to pick up passengers, you think? Everything is very simple here. You can reserve a seat, and by the appointed time the canteen on wheels will pick you up at the agreed place. You can do a little differently: wait until all the places are full and only then run along the alley.
Bus for a cafe on wheels.
Since you are unlikely to be able to cook in a mobile cafe, unless of course it is a motor home, it is recommended to include food in the menu that you only need to warm up. It can be:
confectionery and pastries.
I repeat – the highlight is important. Food should be served on disposable tableware if you do not have a stationary cafe where you can drop by and change dishes. As for the vehicle itself, it is better to purchase furniture that is easily laundered, since you never know what happens, a cafe on wheels.
STAFF AND ORGANIZATION
The view from the cafe window.
Buy a franchise or create your own brand – the choice is yours. As for the staff, it is only necessary 3-4 people:
one or two waiters.
It all depends on the size of your cafe and the scale of the business.
EXPENSES OF INCOME AND PAYBACK TIME
The cafe on wheels will cost you about $ 30,000, plus equipment for $ 2,500 (air conditioning, refrigerator, coffee machine, etc.). To all this it is worth adding another 1,500 $ -2,000 $ for unforeseen expenses. Total we get about $ 34,500.
Based on the above data, we can draw the following conclusion. The payback period of the project will be approximately 1.5 – 2 years, but in order to achieve this result the cafe should bring a minimum of $ 1,500 in net profit on a monthly basis. Although, even in medium-sized cities, the amount of monthly profit can be much larger. It all depends on how you approach this business, what innovative you can offer customers.