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Knitwear business plan

1. SUMMARY OF THE PROJECT
This business plan considers the creation of our own production of full-cycle knitted clothes. Production will be located in a city with a population of more than 1 million people. The company will specialize in the production of original knitwear for men, women and children.

The production area of ​​the enterprise will be 65 square meters. meters. For the arrangement, the necessary knitting, sewing and auxiliary equipment will be purchased in the amount of 798.1 thousand rubles. The total amount of starting investments will amount to 1.4 million rubles. The success factors of the enterprise include:

increased demand for knitted woolen products due to fashion;

originality and modernity of manufactured products;

work for a wide target audience: of different sex and age;

reasonable prices with high quality products.

The planned monthly turnover of the enterprise is 925 thousand rubles. Net profit – 311 thousand rubles. Return on sales – 33.6%. Key performance indicators of the project are given in payback period (DPP), months.

2. DESCRIPTION OF THE COMPANY
For a long time, knitted clothes in the public mind were associated with clothes that were quite simple and unpresentable, suitable for wearing only at home. However, in recent years the situation has changed radically: knitted clothes have become the highlight of fashion shows and have entered the everyday wardrobe of many people, including those with high incomes. If earlier, the practical factor came to the forefront – convenience and comfort, now consumers are no less appreciating the design of knitwear. The brightness and originality of the author’s ideas often become decisive for and against the choice of purchase.

This business plan considers the creation of our own production of full-cycle knitted clothes. Production will be located in a city with a population of more than 1 million people. The company will specialize in the production of original knitwear. These will be original designer sweaters, coats, cardigans, tops, scarves and other knitted products. The basis of the range will be products for women and children (about 70%), the rest will be knitted goods for men.

The legal form of business will be individual entrepreneurship (IP). The business opens from scratch, the initiator of the project is a person who previously had experience in the production and sale of designer knitwear at home. Products will be sold in small wholesale and retail through its own online store.

Production will be located within the city in a rented area of ​​65 square meters. meters. For the arrangement, the necessary knitting, sewing and auxiliary equipment will be purchased in the amount of 798.1 thousand rubles. The total amount of starting investments will amount to 1.4 million rubles. In Tab. 2 of the business plan presents all the starting costs for the opening of the workshop.

3. DESCRIPTION OF GOODS AND SERVICES
The clothes that will be produced by the company will not only differ in warmth and convenience, but will also be able to emphasize the individuality of the owner due to the wide selection of design drawings. All products will be created so as not to hamper the movement of a person and at the same time emphasize his style. Raw materials for production (yarn, accessories) will be purchased in bulk from a local supplier working directly with several dozen manufacturers, which will ensure the procurement of various types of products in a “single window” mode. The list of products and variable costs are given in Table. 3 business plans. Note that in the future, with access to a wider production capacity, the range of products will be expanded.

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