Your business: how to open a women’s clothing store
Retail sale of women’s clothing is a business that does not lose its relevance. You can find your niche in it even with high competition. What you need to know when opening your women’s clothing store?
Selling women’s clothing is a business that will always be relevant. Even in the face of fierce competition, the new store has the opportunity to find its audience thanks to its unique assortment. Women’s clothing is the largest segment in the clothing sector, accounting for about 60% of the market. Entrepreneurs love women’s clothing much more than men and children. Women’s clothing store almost never goes without customers. Why?
There is a very ironic but capacious answer to this question. If men buy clothes because “necessary”, then women have fifteen such reasons: “wanted”, “nothing to wear”, “for work”, “for the season”, “necessary for the occasion”, “I want as a celebrity”, “This thing fits …”, “liked”, “it is a trend”, “now discount”, “recommended the store”, “expensive and high-quality – you need to take it”, “exclusive”, “dream”, “good clothes there isn’t much. ” In a word, there is always a demand for women’s clothing, because for women shopping is not just a necessity, but an exciting hobby, a ceremony, and even a way to relieve tension and stress.
How to choose the format and concept of a women’s clothing store
The main mistake of beginners who want to open a business in the retail sale of clothing is thinking completely out of touch with reality. As a rule, everyone wants to open “that same dream store”, and then suddenly it turns out that their dream was needed only by themselves. When the unique concept remains unappreciated, and the assortment of the new store is unclaimed, the understanding inevitably comes that one cannot do without “formatting”. Even the most ingenious idea crashes if it does not take into account the needs of the audience of a particular region.
It is not in vain that business has formed such a concept as “format”. A store can sell clothes of one brand or several – in which case it will be mono-brand or multi-brand. Depending on the pricing policy, the store can operate in the segments “economy”, “medium”, “above average”, “high”, “premium”, “luxury”. The format of a women’s clothing store is a kind of mirror of women’s needs in certain locations. It is not difficult to pay attention to the fact that branded boutiques gravitate towards large cities and central streets, and stock stores and second-hand stores gravitate toward smaller cities and more modest areas. Let’s take a quick look at the most popular formats.
Common formats of clothing stores:
“Normal” (multi-brand) clothing store. More often than not, “regular clothing store” means multi-brand stores. In such stores, clothes of different price segments can be presented, but mainly oriented to the middle class as the most popular. An “ordinary store” can trade in clothes of well-known brands, as well as less famous ones.
Company (monobrand) store. This is a store of one manufacturer, part of the corporate network. The pricing policy, the design of the premises and all business processes in it are fully regulated by the network.
Stock clothing store. A clothing store selling the remains of collections, last year’s items and surplus production of various brands. The format is attractive with small starting investments, high-quality assortment, and stable demand. The entrepreneur does not need to purchase expensive equipment and create expensive design. A stock clothing store is an excellent business option in small and medium-sized cities. Typically, drains open in separate rooms, as well as second-hand ones.
Boutique. Typically, the format of a boutique implies a small store and trade in an exclusive assortment: fashionable and, as a rule, expensive clothes. A boutique can be either multi-brand or single-brand, representing the official outlet of one of the famous fashion houses. The format of stores with replicas of branded clothing is also popular today. The boutique implies a high level of service, exclusive corporate design of the premises. Profit is mainly built on a high level of margins. Since the boutiques are focused on a high-income audience, opening in large cities is most appropriate. Sometimes boutiques may call themselves showrooms, but this word abroad has a slightly different meaning: most often under the show room there is meant a place with samples of products of factories and enterprises created for wholesalers.