SMALL FRUIT AND VEGETABLE STORE AS A BUSINESS IDEA FOR MICRONISH
At first glance, it might seem that the business idea of a fruit and vegetable store, if not utopian, is definitely not very competitive, because in our time super- and hypermarkets have swallowed this market, which have everything and everything at the lowest prices. But is everything as hopeless as it seems? Is it really not worth meddling in this business with such a “weak” idea?
WHAT TO SELL IN FRUIT AND VEGETABLE MICRONISH STORE
Merchandising a greengrocery.
To compete with supermarkets for any group of products, you need to go into micronishes. This means that your store should be positioned only on one group of products, but offer the widest range within the same group, which no supermarket can afford today. The formation of the product range is the most important part in any type of trade. After all, the most important problem in trading businesses is the remnants of unsold goods on time. Balances arise in any trade, so you should immediately plan the risks in advance and be sure to pay this item to the budget of the business plan.
In addition, it is equally important to make a small store with great creative ideas for window dressing with the help of fruits and vegetables sold and to maintain their appearance. Supermarkets cannot afford this either. It should be so attractive that customers would like to take photos of your windows and put them on Instagram and social networks. As a result, free advertising! Do the best merchandising for the grocery store in your city.
HOW TO OPEN A FRUIT AND VEGETABLE STORE FOR BUSINESS
Original showcase in a fruit store.
For a decent start in the retail fruit and vegetable trading business, there are three things to consider:
We need a financial reserve for 2-3 months of uninterrupted supply of fresh fruits and vegetables in order to “feed” regular customers, who should bring about 60% of the profit.
State regulatory services can slow down and complicate the path to opening a retail outlet (therefore, an additional financial reserve for these needs will not hurt).
High-profile promotions and active advertising from the first day of sales.
As you can see, the costs of fruits and vegetables do not even appear here, because the cost of even the most expensive and exotic vegetation is relatively low.
As for the specifics, then for a 2×3-meter trading shop located on the market, you will need only some 10-15 thousand dollars. If you want to open a store with an area of at least 40-50 “squares”, then the cost will increase three times (depending on the cost of renting a room).
PLANNED INCOME OF VEGETABLE AND FRUIT STORE
Beautiful arrangement of goods on the shelves.
The option is when only two employees are involved in the sales area: you and your shift operator, then the net income will be decent – 3-5 thousand dollars a month. Although it all depends on the volume of your business. If a loader, sellers, cashiers and other workers appear on the staff, then profitability will decrease significantly – after all, this is no longer a micro-story. True, due to volumes in the season, it is possible to pump out tens of thousands of “greens” per month from such a business.
By the way, today the retail margin for fruits and vegetables starts at 30%, so consider for yourself how profitable it is to invest in this type of small business. Good luck!